Four pillars to the Your Capital Edge™ framework– Strategy, Structure, Substance and Sizzle that help entrepreneurs succeed at Crowdfunding

Your Capital Edge™ is a system that helps entrepreneurs think through the steps in creating funding value. There are four pillars to the Your Capital Edge™ framework– Strategy, Structure, Substance, and Sizzle  that, when taken together, help entrepreneurs plan and execute their Crowdfunding campaigns to get the money they need to grow their business.

Let me briefly go over the Your Capital Edge™ 4S framework.

Strategy – Yes, there is a strategy in raising money and it starts with knowing how much you need to raise, why you need it, when you need it; along with who you think would be the likely people that will open their wallets to invest in your company.

Your strategies must be focused on what value must be created and how the expression of value is to be directed in terms of timing, targeting, planning, marketing and execution.

Substance – This seems obvious but if your product is not what customers will buy you just won’t have a business. Substance means that you have done your market research, validated your product with customers, created the financial models that show you calculated out where the profitability will come from and you have a clear goal along with tactics on how you are going to get to the next level of growth.

Structure – Your business structure must be designed to attract and receive money. For example, the people in your organization should have the talent and passion to build value.

The value you offer to investors whether in shares or other form of consideration must be compelling and appropriate for them to open their wallets. The structure of your organization should also have a high level of transparency because this sends the message to investors you and your business can be trusted.

And Finally Sizzle – Your investment story can be told in such a way that it exudes excitement, potential and has the hallmark for success. It means that potential investors or people will want to be a part of making you and your business a success because they believe in the heart or essence of what you are building.

So that is the 4 S System for raising capital.

Your Capital Edge™ will help you improve your chances to succeed in getting funded. By following our tips and suggestions you will be better prepared in launching a successful Crowdfunding campaign.

For years, I’ve advised and coached companies from concept to full development on how to create investment value. Along this journey I learned many things, both good and bad and have evolved my insights into what works and what doesn’t work. Over the years I have had the privilege to help many entrepreneurs succeed.  I’ve also worked in companies that I co-founded and helped raise the money needed to grow. I’ve been there and I’ve done it!


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